11 Hot Tips To Make Google Adwords Pay - Part 3
By Dan Foley
Sometimes using Google Adwords can feel like you arewatching your money go up in smoke. At least whenyou watch your money go up in smoke, you can get somewarmth out of it.If you follow these hot tips, however, you can actuallymake Google Adwords work for you and pay for your highnatural gas prices.Hot Tip # 9 - Use Google's conversion tracking to followhow your ads are doingGoogle Adwords conversion tracking works by placing acookie on your visitors' computers when they click on yourads. When the visitor reaches your page it is recorded byGoogle. This helps you determine the Return on your AdwordsInvestment. By tracking clicks and calculating the ROI, you candiscover which portions of your ad campaign are working.Your ROI can be calculated as revenue from your sales,minus your advertising costs, all divided by your cost ofadvertising.Hot Tip # 10 - Put your keywords into your adThe keywords that are used to search Google show up in"bold" print on the search results including Adwords ads.You should, therefore make sure that your keywords are inyour ad text. Go ahead and do a keyword search on Google. Where do youreyes go to? They naturally go to the bold words in thetext. Guess which ads are most likely to get clicked?Hot Tip # 11 - Run your ads on the Google Search NetworkonlyWhen you sign on to Google Adwords, the default setting isfor your ads to show up on both the Search Network and theContent Network.Some experts, including Google, will tell you to use bothnetworks to get more exposure and help prevent yourkeywords from being disabled too quickly. This isn't alwayssage advice. You really don't want



your searches showing up on just anywebsite. You want your ad showing up on the Google SearchNetwork where people are specifically looking for your kindof product or service. This is where the payout comes.Conclusion:The reason to advertise is to drive profitable business toyour website and Google Adwords dominates the Pay Per clicksearch market. If you use these tips you can make a lot ofmoney.---------------------------------------------------------Grab a FREE newsletter and eBook "Article Cash" worth$67.95. Send a blank email to - ac@aweber.com==>Visit my websites -- http://www.daily-results.com andhttp://www.listwildfire.com---------------------------------------------------------


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