Advertising on Google and Yahoo, if done properly, can be very successful. However, most small websites or businesses can't afford to advertise there effectively. If you have a limited advertising budget it won't help you to be up on Google or Yahoo for 3 days out of the month. What to do then?

Try starting small and working your way up. Enhance.com has a (pay-per-click) service that utilizes the smaller and some tier-2 search engines, exactseek.com has an offer available right now for a campaign that is $36 for one year for one search term on 50 smaller search engines, and redzee.com is a tier-2 search engine that is offering keywords as low as .10 per word.

If you really want to use Google or Yahoo and not one of the smaller search engines you may consider only marketing only one of your key phrases. For example let’s say you sell hiking boots. Select one search term and start a campaign using only that term. In this case it could be Merrell hiking boots, comfortable hiking boots, hiking boots, …

As you grow and your business grows you can add in keywords. Start advertising on these smaller and less expensive

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sites and you might just be pleasantly surprised by the results.

Robin Dary is the marketing power behind http://www.ParkerComputerGuy.com and numerous other sites. She has over 15 years experience in offline and online marketing.

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