There was a very popular idea some time ago: "Create your owncustom made Pay-Per-Click search engine and make extra moneyfrom your web site". At first sight that idea looks veryattractive. You can buy your own custom made search enginefor between $100 and $900. It is even possible to find freePay-Per-Click search engine scripts in the Internet. So, it isnot a problem to get search engine script and add newfunctionality to your web site. Customers will open up accounts,add funds and bid on targeted keywords. They will pay for clicksand receive new visitors and you will make extra money from yourweb site. It looks fine, but... Unfortunately, it is just atheory.

Let's review that idea from the point of view of searchengine customers, not from the point of view of webmaster. Thecustomer needs to pay some minimum to open up an account andthen spend that money for bidding. What the customer will obtainin reality?

1. Cheap bids. Most likely, clicks from your new searchengine will start out at 0.01 cent, because the number ofcustomers will be quite low at first.

2. Traffic. Well, it depends... If you incorporated custom madePPC search engine to the existing web site with good trafficthan the customer can expect considerable number of visitorsfrom your web site. In opposite case, when you created new PPCsearch engine from scratch, it will be some episodic clicks.

3. Some bonuses. This feature depends from marketing tricks thatyou will use to attract customers. It may be $10 - $20 that thecustomer may use to bid on keywords at every new opened account.Such feature will cost you nothing, but may be important for thepotential customer, especially if you started new searchengine. It may be some kind of referral system where yourcustomers can gain credits to their accounts by referring othersto your search engine.

What is most important for the Pay-Per-Click search enginecustomers? It is traffic. People advertise through searchengines to get more traffic at their web sites. Therefore, itwill be very hard to attract new members

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for your searchengine, if you cannot propose considerable number of newvisitors for their web sites. So, if you want to start newPay-Per-Click search engine, then you should be ready to spendsome considerable amount of money on advertising and promotion.In opposite case you will not be able to propose traffic tomembers of your search engine.

As you can see, attracting idea may be quite troublesome at acloser view. Customers will not spend time and money toadvertise through Pay-Per-Click search engine, which does notgive traffic. They will better use something like Google AdWordsor Overture. I think that idea of custom made Pay-Per-Clicksearch engine is dead except the cases when you add PPCfunctionality to the existing web site with good traffic or whenyou can propose some new fresh idea that will attractadvertisers.

About the author:Michael Kashirin is a webmaster of TRY-2-FIND.COM Meta Search Engine and LOOK-4IT.COM MetaSearch Engine.